Where Did Lego Start?
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You pick up a LEGO brick, and it feels like it was always meant to look this way.
But LEGO did not begin with plastic bricks at all.
It started with wooden toys in a small workshop.
Then fires, risky choices, and one tiny change underneath the brick changed everything.
Why did the pieces used to fall apart?
How did LEGO make old and new bricks fit together?
And how did it nearly lose its way after becoming so successful?
The LEGO story is really about knowing what to change and what not to lose.